- November 23, 2024
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Hudson’s Furniture and Mattress Outlet has been open for about a month, with a new name and mission.
BY MATT MENCARINI | STAFF WRITER
Open for nearly a month, the rebranded and reorganized Hudson’s Furniture and Mattress Outlet has seen positive growth.
“Hudson’s has been in this area for 35 years,” said Jonathan Gildon, store manager. “This was their first store.”
Still an outlet store, the shop, now fully underneath the Hudson’s umbrella, can use the name brand, buying power and increased resources of the larger company, which Gildon said has led to a successful first month.
“The business model really didn’t support (the former store) well,” said Tim Dyer, showroom manager at the other Ormond Beach Hudson’s Furniture, 445 S. Yonge St., who has been with the company for 30 years.
“There are advertising budgets and things necessary to grow your business. ... I think the mindset really was that we could kind of piggyback off the advertising budget (of other locations) and drive traffic through their store.”
The outlet, 430 S. Yonge St., was previously called the Furniture Deal, and its majority stake was owned by Hudson’s, with Gildon owning the rest.
“We were operating in a little corner of their warehouse,” Gildon said of his location and another in Altamonte Springs. “Where they had this huge distribution center and everything is functioning, it’s a well-oiled machine, we’re this little furniture store trying to operate inside their warehouse.”
Before the change, the Furniture Deal was a 3-year old business, but after, Gildon said it’s as if it instantly became a 35-year old business.
“It made (the business) a lot more efficient,” Gildon said. “It’s really better for everybody. The customer gets more furniture, better prices. The sales associates get a lot more furniture to sell (and) a better designed showroom, packed with more furniture — better quality furniture.”
As it turns out, name changes aren’t unusual to that location. It started out as a Hudson’s Furniture when it opened in 1982, Dyer said, and then became the Furniture Dump.
“Evidently, there was some conflict there with a dealer up north,” he said. “They already had the title the (Furniture) Dump, so they basically got in touch with us and said, ‘Hey, no no, you need to change that.’ So we changed it from the Dump to the Deal.”
The outlet is now officially one of 18 Hudson’s Furniture locations across the state.
