Daytona Cubs announce new brand


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  • | 12:00 p.m. February 21, 2014
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Financial terms of the partnership were not disclosed.

BY ANDREW O'BRIEN | SPORTS EDITOR

DAYTONA BEACH — Jackie Robinson Ballpark’s field is getting a new name.

The Daytona Cubs on Thursday announced a five-year partnership with Radiology Associates Imaging that includes exclusive naming rights to Jackie Robinson Ballpark.

Effective immediately, the newly renovated ballpark will now be known as Radiology Associates Field at Jackie Robinson Ballpark, the club said in a statement. The name will last through 2018.

Financial terms of the partnership were not disclosed.

In addition to the naming rights, Radiology Associates Imaging will also receive signage on the front and back of the scoreboard in left field, a signage marquis outside the new east gate, outward facing signage on the back of the grandstands behind home plate, sponsorship of Breast Cancer Awareness Wednesdays and sponsorship of the batting circles outside both dugouts.

Andy Raybum, owner of the Daytona Cubs, purchased the team in 2000 and has increased attendance by more than 100%. The Cubs set a franchise record in 2013 with 2,518 fans per game.

 

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