- November 23, 2024
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4 Rivers Restaurant Group Founder and CEO John Rivers and his wife Monica. Photo by Jarleene Almenas
4 Rivers caterer Mac Wad slices brisket during the 4 Rivers media preview on Thursday, Feb. 6. Photo by Jarleene Almenas
4 Rivers Caterer Mac Ward and Catering Manager Geona Roberts. Photo by Jarleene Almenas
4 Rivers Restaurant Group Founder and CEO John Rivers speaks during the 4 Rivers media preview on Thursday, Feb. 6. Photo by Jarleene Almenas
President of One Daytona Roxanne Ribakoff speaks during the 4 Rivers media preview on Thursday, Feb. 6. Photo by Jarleene Almenas
A mural inside 4 Rivers pays tribute to the racing history of the area. Photo by Jarleene Almenas
Signed cookbooks were available during the 4 Rivers media preview on Thursday, Feb. 6. Photo by Jarleene Almenas
4 Rivers staff Mac Ward, Brooke Peterson, Shalini Ramalingam and Jenny Rice. Photo by Jarleene Almenas
The largest 4 Rivers Smokehouse restaurant will open at One Daytona on Thursday, Feb. 13, becoming the latest tenant in the 300,000 square-foot retail, dining and entertainment district across from the Daytona International Speedway.
John Rivers, 4 Rivers Restaurant Group founder and CEO, announced the opening date during a media preview event on Thursday, Feb. 6. The restaurant spans 6,500 square feet and features a private dining room and a bar. The restaurant chain was recently recognized as one of the "South's Best BBQ Joints" by Southern Living, according to a press release, and some foods that will be served at the 280-seat fast-casual restaurant include 18-hour smoked angus brisket, barbecue nachos and Beyond Burnt Ends, a plant-based dish for vegetarians and vegans.
Rivers said he'd never seen this much excitement for an opening, making it one of the reasons why 4 Rivers chose to open a restaurant in Daytona Beach.
"We’ve got no other location that has this much of a fanbase that truly asked for us to come, and we’re here to serve and to be able to do that here is amazing," Rivers said.
President of One Daytona Roxanne Ribakoff said bringing "destination" tenants is a dream for the district.
“And 4Rivers is absolutely no exception," Ribakoff said.
The restaurant will be open in time for the NASCAR Speedweeks.
Rivers started 4Rivers as a ministry in his garage 15 years ago to help a child with cancer.. While her family wouldn't accept money directly from Rivers, they did allow him to host a fundraiser at their church.
The restaurant group was officially established in Winter Park in 2009. It currently has 23 locations across the state.
