- November 22, 2024
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The coronavirus swallowed the economy whole in March 2020. It wasn’t any kinder in April, as Florida’s unemployment rate hit 12.9%. Palm Coast Ford took a hit — but things improved steadily afterward. In fact, although the dealership’s sales were down 10% in 2020 when compared with 2019, if you took out March and April, sales would only be down 1.5% for the year.
And so, Ford General Manager Don York feels optimistic. Even before the second round of stimulus checks were announced, he said, “We felt like we were in a very good position heading into 2021.”
The infusion of stimulus cash into the economy could have a bigger impact on sales than the first round did.
“Last time people were using the stimulus to catch up on their rent — they really needed it to put food on the table,” York said. “But this time, I think a lot of people, hopefully, are caught up. … I would think this stimulus will help our end of things more so than it did the last time.”
