Flagler Auditorium becomes The Fitzgerald Performing Arts Center

The auditorium's rebrand is intended to signify a fresh chapter for the performing arts center.

The Flagler Auditorium has rebranded to The Fitzgerald Performing Arts Center, complete with a new logo. Image courtesy of The Fitzgerald Performing Arts Center
The Flagler Auditorium has rebranded to The Fitzgerald Performing Arts Center, complete with a new logo. Image courtesy of The Fitzgerald Performing Arts Center
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The Flagler Auditorium is now The Fitzgerald Center for the Performing Arts.

The performing arts center unveiled its new logo across its social media accounts on July 11. 

The rebranding signifies a fresh chapter for the auditorium and highlights its commitment to remain a cultural hub providing exceptional entertainment, according to a post on the performing arts center's Facebook page. 

The Flagler Auditorium was named The Flagler Auditorium Dennis Fitzgerald Performing Arts Center more than 10 years ago, when the Flagler County School Board dedicated the auditorium to Dennis Fitzgerald. 

Fitzgerald served on the School Board for eight years and was committed to advancing music and performing arts education programs, according to the performing arts center's Facebook post.

The rebranding includes a new logo to embody the performing arts center's "vibrant energy and dedication to artistic excellence," the Facebook post said.

 

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