- February 9, 2025
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A rendering of what the Costco at One Daytona will look like. Courtesy of One Daytona
Roxanne Ribakoff, president of One Daytona, speaks at a press conference at The Daytona Hotel, on Sept. 7. Photo by Suzanne McCarthy
Roxanne Ribakoff, president of One Daytona, unveils the Costco rendering at a press conference at The Daytona Hotel, on Sept. 7. Photo by Suzanne McCarthy
Frank Kelleher, president of Daytona International Speedway, speaks at a press conference at The Daytona Hotel, on Sept. 7. Photo by Suzanne McCarthy
Roxanne Ribakoff, president of One Daytona, speaks at a press conference at The Daytona Hotel, on Sept. 7. Photo by Suzanne McCarthy
One Pit Road signage marks the location of the future Costco, where work has begun for an early 2024 opening. Photo by Suzanne McCarthy
One Daytona. Photo by Suzanne McCarthy
Victory Circle, One Daytona’s entertainment epicenter, features a new grass pad area surrounding the splash fountain and a concert stage. Photo by Suzanne McCarthy
One Daytona President Rozanne Ribakoff unveiled a rendering of the new Costco Wholesale at a press conference at The Daytona Hotel on Thursday, Sept. 7.
Costco plans to open in early 2024, and work has begun on the future site in the Northwest corner of One Daytona, west of the CMX movie theater. The façade design features a checked flag background, a departure from the traditional Costco signage.
Two new businesses are also coming to One Daytona: Foxtail Coffee, located in the former Copperline Coffee storefront, is opening on Sept. 19, and Crumbl Cookies is targeting a late September opening.
Crumbl Cookies will be located in the Shoppes at One Daytona, the former Volusia Point Shopping Center on the corner of International Speedway Boulevard and Bill France Boulevard, recently rebranded and redeveloped by One Daytona. To provide easy entry for customers, an access road was added from the main shopping and entertainment area to The Shoppes at One Daytona, which also features a First Watch restaurant, Gold’s Gym and longtime tenant Cycle Gear.
The press conference also highlighted the economic impact of One Daytona in the local community.
It has generated over 2,900 direct and indirect jobs, bringing $99 million in income or wages to Volusia County. Costco plans to hire at least “300 full- and part-time employees,” Ribakoff announced.
It is currently unknown if Costco customers will pay the enhanced amenity fee of 1%. The EAF is added to each purchase at One Daytona to offset development investments. The fee also allows the center to offer the public various events, including an art festival and concerts, free of charge.
