- June 29, 2024
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Neighborhood Scoop Ice Cream and Boba Tea is joining forces with Fern and Fable Books this summer to encourage local children to read.
Kids who read seven books between June and August can get a free small cup or cone at Neighborhood Scoop, plus a free book at Fern and Fable. Reading logs can be picked up from either business.
Amanda Frick, who owns Neighborhood Scoop with her husband Craig, previously worked in the Ormond Beach Elementary School media center, she said in a statement to the Observer.
"With my time in the media center, I was inspired by the children's excitement and longing to be involved in their favorite stories, from large displays we would create that illustrated scenes, to story times full of reading," Frick said. "I would reward them with free Neighborhood Scoop Ice Cream Coupons when they read all the Sunshine State Books."
She left her position at the school after budget cuts, she said, but was happy to help out in the family ice cream business. Then, when she walked into Fern and Fable, Frick said she was "taken aback by the overwhelming charm of the space the owner, Rayna Dunlop, created." So, she suggested they do a summer book challenge.
"So far the children that have read and come in are so terribly excited," Frick said. "One mom mentioned that her kids barely read, but got right to reading knowing they were getting these fun prizes. We hope that this collaboration brings excitement to the local vibe in the downtown this summer, attention to this new bookstore that we hope stays around forever, and a sweet treat to all of our favorite people — kids!"
