BIZ BUZZ

First Watch to replace former Peach Valley Café at Ormond's Granada Plaza

The restaurant chain is aiming to open the new location by the end of 2025.

By Jarleene Almenas
| 12:00 p.m. September 20, 2024

A First Watch location in Florida. Photo courtesy of Adobe Stock/tanvirshafi

Ormond Beach Observer
Business

A First Watch restaurant is coming to Ormond Beach.

The restaurant will replace the former Peach Valley Café location on the beachside at 185 E. Granada Blvd. Peach Valley closed this location after Labor Day this year; its location on the mainland at 1185 W. Granada Blvd. remains open.

So how soon will First Watch move in? A spokesperson said in an email to the Observer that the company is aiming to be open before the end of 2025. The Ormond Beach location will span about 5,000 square feet, seating 145 people inside. The First Watch will also have a recessed patio.

First Watch is a restaurant chain based in Bradenton. The first location was opened in Pacific Grove, California in 1983, but headquarters moved to Florida in 1986.

The company has 538 restaurants across 29 states.