- April 15, 2025
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Security First Insurance celebrated its 20th anniversary at its Ormond Beach headquarters on Saturday, April 5.
The company's celebration event was attended by over 600 people — including employees and their families — and featured food and activities such as pony rides, a petting zoo, face painting and live music by The Spazmatics.
"We're very proud of reaching the milestone of be in business for 20 years," said Melissa Burt DeVriese, president of Security First Insurance. "It's a huge accomplishment for any business, but especially in the Florida homeowners market, which has been very difficult the last couple of years. We're really proud of our teammates and all they've done and all they've accomplished, and how they've been there for our customers after storms."
Security First was founded by CEO Locke Burt in 2005, and its original headquarters were located on the beachside before moving to the new Ormond Crossings building in 2019.
And while is Security First is celebrating 20 years, the company is part of an over 100-year family history of working in the insurance industry, dating back to the 1917.
According to a press release, over the past two decades, Security First has grown from employing a small team to a having a 400-employee workforce, making it one of the largest homeowner's insurance providers in Florida.
"There was a time, maybe 10 years ago, when we weren't sure if we would be able to get the employee base to support a large insurance operation here in Ormond, but that hasn't been a problem," DeVriese said. "We've really enjoyed building and growing the company in our hometown."
DeVriese was born and raised in Ormond Beach. Her father Burt, a former U.S. senator, is also a longtime resident, as his parents moved to the area in 1959.
“Our journey over the past 20 years has been extraordinary," Burt said in the press release. "From binding our first policy on April 5, 2005, to becoming a leading provider in Florida, our unwavering focus has always been on delivering exceptional service and protection to our customers.”
DeVriese said the company insures about 140,000 homes in the state.
"We're looking forward to the next 20 years, and how we're going to continue to bring products to Floridians that help them protect their homes," DeVriese said.
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